It is important to be aware of as well as be involved with social media in different levels; as users, as consumers, and content generators. Though Social Media we can voice our opinions, share ideas and communicate effectively on a public platform that we can all be part of, we are given the choice to listen or be listened. Social media allows freedom to interact with other users from all over the world, to connect with people with different points of views, or simply share common opinion with a huge audience all over the globe. Its a modern cyber democracy that we can all be part of.

Social Media creates a platform for social interaction and interface between users and content generators. This platform It allows the public with alternative avenues to disperse ideas, information, and media (physical, electronic, or verbal), which is very quick, in some cases, information travels in real time. Social media creates a forum where ideas and knowledge are exchanged, when you present people with knowledge, they become part of a cyber democracy, making that knowledge acquired become power. Power and knowledge can be acquired through social media, amongst other benefits.

Social Media can reach masses in a short time, and in comparison to the conventional Industrial Media, it is relatively inexpensive and easy to travel.

Social Media is viral, meaning that it can spread from user to user, creating a chain reaction that crates a catalyst to diffuse a message to other users within an online community.

The contents of Social Media are not finite: there is not a set number of pages or hours. The audience can participate in social media by adding comments, instant messaging or even editing the stories themselves.

Social Media provides highly accessible avenues to reach a global audience, since the internet connects users in a global scale through the world wide web.

By Alan Cruz