New Media Expert, James Hickey
Facebook’s not just for keeping tabs on friends and college students anymore — it can also be used as a highly effective business tool. It’s great for marketing your products, landing deals and connecting with your customers.
1. Fill out your profile completely, all the required fields.
2. Create a business account which is also called a Fan Page.
3. Read the Facebook rules regarding business accounts.
4. Install applications to integrate feeds from your blog (add to Notes) and other social media accounts (Twitter) into your Facebook profile.
5. Protect any parts of your personal profile private through Settings.
6. Establish friend lists such like Business and Friend lists.
7. Add professional or business casual photos of yourself.
8. Add videos to your pages, click on the Boxes Tab to find them
9. Post any newsletter information and archive somewhere in your profile. 10. Obtain a Facebook vanity URL like Facebook.com/yourname
11. Add your Facebook URL to your email signature and any marketing pieces.
12. Post business updates on your wall. Like events and specials.
13. Share useful industry related articles and links that interest customers and prospects on your wall, to establish credibility.
14. Combine Facebook with other social media sites like Twitter and LinkedIn.
15. Research potential clients before meeting them.
16. Upload your contacts from your email list to find more connections.
17. Find experts in your field and invite them to post on your wall.
18. Market your products by posting discounts and special deals.
19. Create a survey or research data to gain credibility.
20. Use Facebook Connect to add social networking features to your web site.
21. Buy Facebook ads to target your exact audience.
22. Add basic information to your fan page such as links to company site, newsletter subscription information and newsletter archives.
23. Post upcoming events including webinars, conferences, street fairs and other programs where you or someone from your company will be present.
24. Update your group or fan page on a regular basis with helpful information and answers to questions posted on your wall.
25. Use Facebook search to find groups and fan pages related to your business by industry and location. Send no more than 25 friend requests to people in these groups.
